Baoti Group Co., Ltd. (hereinafter referred to as Baoti Group) has been based on Shaanxi Nonferrous Metals Holding Group Co., Ltd.'s main business positioning of "materials and equipment go hand in hand, high-end and green" and the overall goal of "Thousands, Hundreds, and Elevens" high-quality development since the beginning of this year in the face of increasing market competition and shifting customer needs. It is based on the overall positioning of building a world-class professional leading high-end titanium material manufacturer, creating a leading enterprise in the global titanium industry, and becoming the "new business card" of high-end manufacturing of Shaanxi Nonferrous Metals Group. It has always adhered to the "dual-wheel" drive of innovation-led and market development, continued to increase market development efforts, expand business scope, enhance brand influence, and promote the high-quality development of Baoti Group.
Adhere to innovation-driven development. Baoti Group benchmarks the application needs of emerging industries, accurately judges the situation, faces up to risks and challenges, and through continuous R&D activities, enhances technical barriers, improves production efficiency and product quality; creates a "core circle" of independent innovation in key technologies, sorts out "stuck neck" technologies and industrial shortcomings, strengthens independent R&D of key core technologies and key components, and strengthens the leading function of high-end industries; relying on international cooperation bases, postdoctoral research workstations and academician workstations, innovation platforms, introduces or cooperates with well-known expert teams in the industry, and jointly establishes a "scientist + engineer" team to carry out technical research around new application fields, and continuously promote the extension, supplementation and strengthening of the industrial chain. At the same time, Baoti Group strengthens the deep integration of industry, academia, research and application, establishes joint research centers, industrial technology innovation strategic alliances, etc., and establishes special scientific research teams for different fields to promote the depth and breadth of technological research; regularly organizes exchanges to share experiences and discuss problems, continuously improves the capabilities of R&D personnel and professional and technical personnel, and continuously promotes the innovative development of enterprises.
Deepen market development. Baoti Group has always been guided by market demand and explored new market gaps and potential growth points from five aspects: in-depth market research, accurately grasp market dynamics, track and understand the needs, competition pattern, policy environment and other information of the target market, and formulate targeted marketing strategies; optimize product positioning, adjust product functions, performance, price and other aspects according to the demand characteristics of different markets, and improve market competitiveness; establish marketing channels, make full use of online and offline channels, agents, distributors, etc., establish a marketing network with wide coverage and diverse channels, and increase product market share; strengthen brand building, and enhance brand competitiveness by strengthening product quality management, improving after-sales service levels, and carrying out brand promotion activities; continue to track feedback, track market dynamics and product sales, and adjust and optimize marketing strategies and product positioning in a timely manner based on customer feedback and market feedback to improve customer satisfaction.
As of the end of June, Baoti Group's operating income increased by 8.21% year-on-year. In the next step, Baoti Group will combine the actual situation of the enterprise, continue to adhere to the development idea of "making fine products and invigorating the market", firmly grasp the opportunity to develop new quality productivity, accelerate the implementation progress and results transformation of the "national heavy equipment" project, optimize the scientific research system and mechanism innovation, scientific research personnel evaluation and incentive mechanism, strengthen the construction of "four teams" and scientific research system, and continuously inject new impetus and vitality into the high-quality and high-efficiency development of the enterprise.
